I created a series of illustrations to be used in collaboration with fellow designer Zachary Kiernan. The illustrations would be used for a branding refresh of The Arepa Stand, a Venezuelan street food company in Los Angeles, CA. The inspiration for the illustrations was that they uniquely represent Venezuela and the essential ingredients that make Arepas and are central to the Venezuelan culture.

 

(Above) Finalized illustration for the official logo, being used here on new merch!

(Below) Final illustrations.

 
 
 

(Above) More of the finished logo in action!

 
 

(Above) Finalized illustrations being used for client merch!

 

(Above) Final corn logo design being used on aprons.