(Above) New logo design for client.

 

True Bond Dog Training is a new dog training company that needed a logo and branding. They were looking for a simple yet playful design to draw in new clients. In order to further personalize the logo, I based the illustration off of the actual owner of the company and her dog, Ichi! We wanted the logo to be made of basic shapes so that it could be used in a variety of different sizes and on an assortment of different promotional materials.

(Above) Initial sketch for potential new logo.

(Above) Initial sketch for potential new logo.

(Above) New logo design on advertising stickers.

(Above) New logo design on drink holders to be handed out to owners at the dog parks.

 

(Above) Small square business cards for easy sharing amongst pet owners at dog parks, vet’s offices, and groomers throughout New York City.