Full Moon Fruits was in need of a new logo that was a better reflection of their brand.
They requested that the logo be largely illustrative, which is a speciality of mine. The client picked specific fruits to be incorporated into the new logo, as well as a “full moon”. I hand illustrated all of the specific elements requested in the brand’s colors and style to remain somewhat cohesive with the original logo.
About the brand: Our mission is to provide people with fresh exotic fruit, from all over the world delivered to them! With the fruits come vibrant colors different shapes and amazing flavor profiles.
(Above) These were the numerous versions and iterations of potential new logo designs.