To celebrate the opening of multiple PUMA Outlet stores across the country, PUMA launched a customization cart in 3 locations offering heat-press and patches. Customers were invited to customize their apparel and footwear during the stores’ opening weekends. The artwork was applied to clothes and/or accessories.

I was lucky enough to have been one of the artists chosen to develop an eclectic range of illustrations for these customizations!

 

(Above) Customization cart in action at Puma stores.

 

(Above) Final design for Des Moines, Iowa.

For the Des Moines, IA design, the key words/ideas to represent the city were:

  • Corn, City Skyline, Tractor, Sliced bread (invented in iowa), Tornado (Tornado Alley), Ferris wheel (state fair), State Fair Food, Pig (pigs outnumber people 4 to 1), motorcycle

I decided to take it in a funny direction by combining the sliced bread concept with the pig idea. The final concept was a pig made out of sliced bread- with the prize ribbon on to further emphasize the image of a pig!

 
 

(Above) Chosen design for Milpitas, CA.

 

For the Milpitas, CA design, the key words/ideas to represent the city were:

  • Sunset, Palm trees, Coyote, Bear (from flag), Interstate sign, Gold Rush, Silicon Valley reference, Mountains

As a native Californian myself, I thought coyotes were the best representation considering how prevalent they are to the area. Again, I sought to combine multiple concepts into one so I arranged the coyotes into the shape of an interstate sign. I also incorporated mountains in the background to further promote the wildness of California!

 

(Above) The Milpitas, CA design printed on a shirt at the Puma store.

 

(Above) Design for San Ysidro, CA.

(Above) Alternative colorway for Ysidro, CA design.

For the San Ysidro, CA design, the key words/ideas to represent the city were:

  • Sunset, Sunset, Palm Trees, Bear (from flag), Taco, Rattlesnake, Poppy flower, Surf board

    Margaritas, Canyons

I decided to stick with a more classic concept with this city. Snakes and flowers are a personal favorite of mine to illustrate so I felt very in my element with this one! I liked the juxtaposition of a rattlesnake ready to strike, surrounded by poppy flowers that represented beauty and life.